The integration combines Reputation Manager’s leadership in reputation analysis and governance with Twister’s established expertise in corporate and financial communications, creating a new Italian centre of excellence with a pan-European outlook

Milan, 6th July – Reputation Manager, Italy’s leading provider since 2004 of reputation analysis, management, enhancement and protection, has acquired a majority stake in Twister Communications Group, a key player in corporate and financial communications since 1994 and one of Italy’s pioneering firms in its specialist sector.

This gives rise to a new integrated hub dedicated to reputation intelligence, strategic communication and narrative governance.

The agreement represents a significant step in the evolution of both organisations and reflects a shared vision of how communication and reputation are changing in an increasingly digital and AI-driven landscape.

Over the last fifteen years, communication has undergone a radical transformation: from the information age to the reputation age. Communication, which used to serve the purpose of telling stories and informing, has now taken on the task of building reputation and managing perception.

The proliferation of digital channels and AI-generated content has made the ability to understand and manage narratives a critical skill for organisations operating in increasingly complex and interconnected ecosystems. It is therefore essential to measure, protect and manage this intangible asset in a scientific manner. This requires significant technological capabilities, continuous monitoring, interpretation, governance and strategic consultancy, all based on a data-driven approach.

Founded in 2004 by professionals with experience in international consultancy and industry, Reputation Manager is Italy’s leading organisation in reputation measurement and management. The company has developed a proprietary technical and scientific methodology, Reputational Engineering®, which applies mathematical and physical models integrated with natural language to monitor, protect and optimise the digital reputation of companies, institutions, senior executives and public figures. Today, Reputation Manager serves a portfolio of leading Italian companies and institutions and employs over 70 professionals.

Founded in 1994, Twister Communications Group is one of Italy’s leading consultancy firms specialising in corporate and financial communications. Over the past thirty years, it has advised over 600 companies and industrial groups, financial institutions, insurance companies, and firms in the fintech, insurtech, proptech and healthtech sectors, as well as professional associations, consultancy firms and law firms.

The two organisations are joining forces to create an Italian hub with distinctive qualities, capable of helping companies and institutions to understand, anticipate and shape the narratives that influence stakeholder trust, decision-making processes and corporate value.

“The operation stems from the desire to create a national champion with entirely Italian capital and international ambitions, which will serve as a benchmark for reputation analysis and governance. Italy has centres of excellence in this field and we feel a duty to develop them,” said Andrea Barchiesi, founder and CEO of Reputation Manager. “The new hub will offer an integrated range of services: from reputation analysis to reputational risk management; from cyber narrative intelligence to corporate and financial communications; from crisis consultancy to management positioning and stakeholder engagement.”

“In its 32 years in the market, Twister has established a strong market position and an unquestionable reputation as a corporate and financial communications firm with a strong international focus and specialist expertise,” said Fabio Raineri, founder and Chairman of Twister. “The integration, with Twister taking the lead as the head of Reputation Manager’s consultancy hub, reflects the ongoing global trend towards consolidation in the communications services industry, which is affecting many of the firms established in recent years. It is an innovative approach because it combines advanced digital expertise and methodologies with highly qualified professionals in corporate communications consultancy.”

“Today, it is possible to measure reputation by assigning numerical values to all information and opinions published by digital sources, including AI,” said Arnaldo Ragozzino, partner at Twister. “Having access to this data is essential for managing and enhancing the effectiveness of communication for a company, a brand or a public figure. The combination of Reputation Manager’s proprietary method and Twister’s professional expertise lays the foundations for innovation in the provision of services tailored to the emerging needs of businesses.”