Director – Twister Healthcare & Wellness
He has two professional souls. The first, the one of journalism, is a family legacy: his grandfather Peter founded the Press agency Radiocor in 1921. As a journalist (for the past thirty years) Pietro was, amongst other things, deputy director of Milan-based Press agency Omniapress and collaborated with numerous national and international newspapers (he was also the Italian correspondent for France Presse).
The second soul is the Public Relations professional one. Since 1997, when he worked for Milan’s delegation to the European Commission, Pietro handled several projects and collaborated with multinational agencies (Ketchum, Weber Shandwick) and companies (Cremonini, Salvatore Ferragamo, Polti, Sanford Brands/Newell Rubbermaid). He is also overseeing communications for Cohousing.it, an innovative real estate project. During the last few years he has been concerned primarily with mental health and wellness, overseeing—among other things—media relations for the Psychologists’ Order and the related Pension Fund, which Pietro believes will be a key asset in guaranteeing Twister Healthcare & Wellness’s success.